Did you know that 93% Of Business Purchase Decisions Start With A Search?
In order to gain new customers you need to understand where your prospective customers go when they are looking to find suppliers, research suppliers and make a purchase. In today's world the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the big three, and account for over 90% of all searches. Google is by far the biggest with about 6 of every 10 searches.
if you don't have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items. The larger the item, the more research and shopping people will do. My guess is probably 40-50% of consumer purchases start with an online search.
Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business.
By having a website people will be able to find your company when they search for your company on a search engine like Google, Yahoo or Bing. It is true that if you don't have a website for your business, you may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result.
Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results.
A website also makes other forms of marketing so much easier. For example, as social media marketing continues to take off, being able to link back to a professional, user-friendly website with all the information the consumer needs is priceless! If you plan to set up ads, such as Facebook ads, you can direct users to your website's digital store, an information landing page, or whatever you think will be best to get a conversion.
I can't count how many unique visitors that visit mayeconcept daily through search engines, all in a bid to request for my services in developing website for there business and increase there sales while taking advantage of technology.
Yes! that's the power of a website, it connects you to your customers.
Having a website can get you more today!
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